November marks our 18th anniversary, and we can’t think of a better way to celebrate than with a 25% off sale! The amount of people rallying around small businesses since the onset of the pandemic has been incredible and makes my heart feel so full.
It is important to regularly talk about and share the content that some of your favorite small businesses share because shopping at independent businesses does make a difference not only on your local economy but the national economy as well.
Even when there might be times when you can not afford to buy anything, sharing a post, commenting, and telling your friends about a local business helps. You never know who you have told that makes their way to that business and makes a purchase.
“Every Small Purchase, Makes A Big Difference.”
Does shopping small make a difference?
When you shop locally, you help create jobs for teachers, and many other essential professions. Buying from a locally owned business conserves energy and resources in the form of less fuel for transportation and less packaging. Local business owners know you, know what your style is and you know them.
Local businesses are owned by your friends and neighbors who live in this community, are less likely to leave, and are more invested in our community’s future — just like you.
As the holidays quickly approach, there is little doubt that you’ll be spending money. Money on gifts, groceries, and pieces of clothing to wear for your holiday events. Where and how you spend your money speaks in ways that you otherwise couldn’t. Whether your budget is large, small, or somewhere in between, Small Business Saturday provides you with an opportunity to support your local merchants.
Also, you’ve got to consider the local economic impact of shopping locally. Studies clearly show local businesses put way more back into the local economy than chains, and it is better for the environment to shop locally.
Other ways to show you support (that doesn’t cost a thing)
Like their social posts & stories
Sign up for businesses email lists
Share website, socials, sales, products, etc.
Tag the business in product photos; companies love to see!
Comment on posts; this helps their business in the algorithm and allows them to be more visible.
Leave a Google & Facebook review. A review is a HUGE boost for attracting new business!
We’ve been around for 18 years because of you! Please remember that Small Business Saturday is just one day a year. To have maximum impact, make shopping small a habit. Your community—and the country—will only benefit.